Head of Brand Marketing

In 1947, a copywriter named Frances Gerety was working late on a campaign for a diamond company with a problem: it controlled most of the world's diamond supply, but diamonds weren't seen as particularly special. Rubies, sapphires, emeralds — any gemstone would do. Gerety needed to change how people thought about diamonds, and the entire engagement ring category. She wrote four words: "A Diamond Is Forever" and within a generation, diamonds had become the only acceptable symbol of commitment.…

Posted May 21, 2026 · found via Greenhouse · the listing belongs to the employer · Report a problem

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